One sentence that turns you from a vague blob into a sharp image. The kind of line that makes the right people say "Cool, do you also do...?" and the wrong ones screen themselves out.
Before the boxes, answer this in your head: if you could only make one kind of thing for the rest of your life, what would it be? Now fill it in about THAT. Get specific. Specific is the whole game.
What do you make?
What’s it about? (optional)
The one material, method, or constraint that’s most you
The thing only you do, or do differently. This is what makes it yours.
What do you want people to feel? (optional)
What’s the craft?
Who exactly do you help? (the narrower the better)
What specific result do you deliver?
Through what method or medium? (optional)
Fill the boxes, hit the button, and get three versions to steal from.
These tools come straight out of my book. Want the rest of the map? Get Don’t Go Pro →